Why the social web is more important than social media
Social media has been the big buzz in marketing communications for some time now. Most organisations are now using it in some shape or form, with varying degrees of success. Its use has permeated...
View ArticleWhat is the value of a Retweet?
James Crawford Most organisations now realise that Twitter can be a great platform for promoting a business, and while some are using it better than others, the universal challenge is measuring return...
View ArticleReddit – A Force for Good or Evil?
Reddit is a social media platform that is often overlooked, but with 5 million page views every month, it is definitely a force to be reckoned with. But is it a force for good or for evil? Our friends...
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